VeriDoc Global
VeriDoc Global is a patented Quick Response (QR) Code verification solution using public-key cryptography and blockchain technology that eliminates document fraud and counterfeits.
VeriDoc Globals Rebrand and Navigating ICO Waters
As Marketing & Brand Manager at VeriDoc Global, I spearheaded a full-scale rebrand while crafting a high-impact digital marketing strategy to support our ICO launch. Working within tight budget constraints, I focused on organic growth by rallying stockholders and fostering a passionate community to amplify our brand message.
Managing a global design team, I ensured our visual identity captured the essence of our innovative ethos, while collaborating with web and app developers to create a seamless, unified brand presence. Post-ICO, this strategic approach culminated in a milestone achievement: securing a $1 million partnership with Fox Business Network, a testament to the power of a well-executed rebrand and marketing strategy.
Continuing the Legacy: Refining the VeriDoc Global Brand
Even after my tenure at VeriDoc Global, my connection to the brand has remained strong. Drawing on my expertise and a spark of creativity, I took the initiative to revisit and further refine the rebrand I originally spearheaded. This effort wasn’t just about staying current—it was about positioning VeriDoc Global ahead of the curve, blending contemporary aesthetics with forward-thinking industry trends.
The visuals below showcase my original designs, including app and web UI, the rebrand’s style guide, and my reimagined style guide. The updated brand mark and logo reflect a more modern, dynamic identity while staying true to the brand’s innovative ethos.
Call it a parting gift to my former boss—a pro bono rebranding refresh to ensure the brand’s momentum continues. Because, as they say, old habits die hard, and so does my passion for evolving and enhancing brands. Here’s to keeping VeriDoc Global sharp, modern, and cutting-edge, even from a distance.
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